A/B Testing

If you wish to reduce bounce rates and increase conversion, A/B/n testing is the proven and efficient way to go – find out how users actually act and confirm or disprove hypotheses for improving your business.

In the above A/B/C test, modernizing the design of the join resulted in 3% uplift in conversion for variant “C” and 4% for the winning “B” variant.

A/B sale banner copy test
In the above test, two different variations of the promo banner were ran early during the sale. Consequently all traffic was switched to the winning “B” variant for the rest of the promotion. This resulted in an estimated 18% increase in profit for that particular campaign.