If you wish to reduce bounce rates and increase conversion, A/B/n testing is the proven and efficient way to go. This is the way to improve your business by finding out how users actually act.
In the above A/B/C test, modernizing the design of the join resulted in 3% uplift in conversion for variant “C” and 4% for the winning “B” variant.
This time, two different variations of the promo banner were ran early during the sale. Consequently all traffic was switched to the winning “B” variant for the rest of the promotion. This resulted in an estimated 18% increase in profit for that particular campaign.